Amplifinity's Advocate Database
Social CRM has changed how companies understand their customers. Amplfinity furthers Social CRM efforts by tracking how those people in their CRM's advocate, influence and spread Word of Mouth.
Our AMP Advocate Database is a comprehensive list of all your advocates with their individual profiles, and the data on when, how, and where they advocate for you. We can pre-populate your Advocate Database with the advocates you currently know, and identify and add those you don’t. As you run new advocacy campaigns, you will develop actionable insights that will expand and grow your database. It is simple to sort, filter, and report. As your data grows, our proprietary segmentation algorithm will identify advocate segments that are particularly adept at important advocacy activities like selling, spreading messages to large engaged audiences or providing valuable feedback.
- Advocate identification and selection - AMP includes our proprietary advocate identification and selection analysis. The objectives of your campaign are matched with the profile and historical activity of your advocates to select the optimal target population.
- Segmentation - Advocates are segmented by their preferences and propensity to perform specific types of advocacy activities, including blogging, referring, and writing testimonials.
- Network analysis - Identification of the size or your advocates’ networks and the influence your advocates have over their network.