From an Advocate's Perspective

You have advocates among your customers, partners and employees who would happily tell others about you. Now it’s up to you to give them meaningful places to interact, the tools to tell others about your brand, and the tracking that makes their communication measurable.

Here’s what your advocates experience:

1. An offer they can’t refuse 
2. Easy sign-in and an experience that’s consistent with your brand
   • Manual (as much or as little information as needed)
   • Facebook connect
   • Do your customers already have an account with you? Use single sign-on.
3. A simple process for making referrals
   • Email  (upload contacts, etc)
   • Facebook
   • Twitter
   • LinkedIn
   • SMS
   • Offline
4. Ease of checking the status of their referrals with their own advocate dashboard
5. Fast reward fulfillment
6. Strong customer service when they need help.
    

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