Advocate Relationship Management (ARM)™
Our Process: Building an Advocate Database
Amplifinity’s advocacy experts have developed a three-step approach to building a strong Word of Mouth channel for our clients using our Advocate Management Platform (AMP)™:
KNOW: Identify and Activate Current Advocate Relationships
Amplifinity’s first step is to assess your company’s current advocate environment. Our assessment includes:
- Understanding your marketing objectives;
- Assessing your products, services and market;
- Analyzing your CRM data, social media initiatives, and social media monitoring;
- Conducting an advocacy behavior survey and finally,
- Running 3-5 test campaigns.
You will receive an “advocacy score” that establishes a baseline for measuring the effectiveness of your current advocacy strategy, and we will identify your company’s unique advocacy opportunities.
GROW: Grow and Nurture Advocate Base
Using results from our assessment and tests in Phase I, we will launch your primary advocacy opportunities. We also recommend you add 2-3 additional opportunities in order to activate the largest number and most diverse spectrum of advocates. Then, we begin to “build a conversation”.
The simplest form of nurturing is acknowledgement. All of our advocacy opportunities include a communication plan that ensures that your advocates are recognized and thanked for their efforts. Building a conversation is a separate and important step in nurturing this valuable population.
AMPLIFY: Profile Advocates and Optimize Word of Mouth Campaigns
Not all advocates are alike. By capturing all of your advocate behavior across multiple opportunities and combining it with additional measurable customer behavior, our technology allows us to segment your advocate population. We base our segmentation on functions that you can utilize to build your brand and drive sales.
Our algorithms determine who is ready at any given time to serve a specific function. We maximize effectiveness and satisfaction of advocates by presenting the right opportunity at the right time. If you need to activate a specific segment for a targeted task, your list of ready, willing, and able advocates is always available through the Amplifinity platform.