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Travel & Hospitality
The Travel and Entertainment industry is fueled in great part by creating a sense of community. Travelers – regulars and those who travel infrequently – rely heavily on recommendations and testimonials from people in their networks. Travel is now heavily influenced by Word of Mouth marketing: travelers want to know that the big-ticket items on which they spend their money have been recommended by their friends. Leisure travelers want to be certain that their free time is memorable and enjoyable, so to obtain the most trusted advice they can, they look to their social networks.
- Recommendations from friends and family were cited by 96 percent of boomers and 88 percent of matures as the most-used source for travel information (marketingvox.com)
- The power of word-of-mouth is the most credible for leisure travelers. (SATH)
- Clients in the travel industry receive the highest average user contributions per day, as travelers often book online and are eager to share their experiences (WOMMA)
A Word of Mouth recommendation from a friend or an acquaintance is trusted more than traditional advertising. Friends trust what friends say more than people trust what companies say. This is especially true for travel.
So, we’ve established that the travel and hospitality industry already have a lot of buzz out there – how can Amplifinity help? We can continue growing and nurturing your advocates, creating ample opportunities for them to continue what they’re already doing, in the places and the ways your company needs for a particular campaign. Amplifinity’s technology can take all those advocates you have now and will enlist in the future, and segment them, thereby optimizing their influence and predicting when and how they will advocate for you. We are taking the guesswork out of advocacy for the hospitality industry.