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Amplifinity for Financial Services
Particularly with the changing climate in the banking industry, many factors now influence a consumer's decision to choose the right bank – is it in a convenient location? Do they have an adequate number of ATMs nearby? Will they be a good partner to me down the road? When prospects are looking for the answers to these and other important questions they look to people they know for answers. And some of those people are your current customers. So the question is: Are your customers promoting you? If they aren’t, or they could do more, Amplifinity can help with our referral management software for banks.
Consider these statistics:
- Ninety percent of customers exposed to positive word-of-mouth are more likely to open a new deposit account at their primary financial institution, as opposed to 69 percent of customers not exposed to positive word-of-mouth. (RKM Bank Advocate)
- On average, customers exposed to positive word-of-mouth maintain 77 percent of their share-of-deposit dollars at their primary financial institution, compared with 73 percent of customers not exposed to positive word-of-mouth. (RKM Bank Advocate)
Several studies have shown that banks have a significant opportunity to grow their customer base and invest in long-term relationships through online communications and marketing. Amplifinity’s Advocate Management Dashboard can help continue growing and nurturing your advocates, creating ample opportunities for them to continue what they’re already doing, in the places and ways your company needs for a particular campaign. Amplifinity’s technology can take all those advocates you have now and will enlist in the future, and segment them, thereby optimizing their influence and predicting when and how they will advocate for you.