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Energy and Utilities
Changes in corporate structures, processes, and regulations are transforming the energy and utilities sectors. The advent of competitive retail markets has given consumers and businesses the benefit of choice. But how do buyers make these choices?
More and more buyers are turning to their network of friends, family, and experts to find trusted advice. Social and mobile technologies have created easy access to personal networks and a vast array of content endorsing or vilifying energy providers. This winners in this environment will motivate their happy customers to reach out to their networks and create content that will influence prospective buyers. In short, the firms that generate the most advocacy will survive and thrive.
Amplifinity’s Advocacy Management Platform (AMP) enables energy and utility companies to generate, measure, and manage advocacy. AMP is the infrastructure required to create the programs that generate high value forms of advocacy, deploy them at every customer touchpoint, integrate with key enterprise systems, and measure the results. Advocacy is too important to be left to chance or attempted with ad hoc disconnected projects. An effective Advocacy strategy requires the visibility and control that only Amplifinity’s Enterprise Advocate Management Platform can provide.