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Technology has forever changed the B2B sales process. Long gone are the days when buyers relied upon their sales rep as the primary source of information. The traditional purchase funnel is now a tangled path through touchpoints online, offline, and an overwhelming volume of data. The rise of social and mobile technologies has exacerbated buyer’s information overload and challenged sellers to figure how to leverage these innovations.
While these changes are happening, many of the key success factors remain the same. Productivity of the field sales force and customer loyalty is critical. Keys to productivity remain a high quality of leads, and management’s ability to monitor activity and scale best practices. Loyalty still depends on finding the right customers and exceeding their expectations.
For forward thinking B2B companies, social and mobile technology has created an unprecedented opportunity improve key success factors through promoting and managing advocacy. With a robust advocacy management platform sales reps can more effectively capture referrals, recommendations, and testimonials from their customers and marketing can utilize advocate generated content to create more effective messages. Customers generated by advocates are the best customers; they close faster, spend more, and have higher loyalty because of the personal relationship they have with the advocate.
Amplifinity’s Advocacy Management Platform (AMP) enables B2B companies to generate, measure, and manage advocacy. AMP is the infrastructure required to create the programs that generate high value forms of advocacy, deploy them at every customer touchpoint, integrate with key enterprise systems, and measure the results. Advocacy is too important to be left to chance or attempted with ad hoc disconnected projects. An effective Advocacy strategy requires the visibility and control that only Amplifinity’s Enterprise Advocate Management Platform can provide.