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While the slow recovery from the recent financial crisis continues to keep competition at high levels in the insurance industry, social and mobile technologies are changing the rules of the game. These new technologies create new customer expectations and new opportunities for differentiation and growth. One of the most important changes is the loss of control over a large portion of the information that people hear and trust about your brand. While your marketing team and producers used to be the primary conduit of information, your potential customers are now reaching out to hundreds of their friends at once through social networks and reading content created by your current and former customers on Angie’s List and countless other crowdsourced sites.
While you can never fully regain control of your message, you can have a significant impact on what is being said about you by engaging your customers and motivating them to become advocates and giving them the tools to make it easy to reach out to their networks on your behalf. Social media was designed to help people stay in touch and share with one another, motivating your customers to become advocates makes the most of this opportunity.
Amplifinity’s Advocacy Management Platform (AMP) enables insurance companies to generate, measure, and manage advocacy. AMP is the infrastructure required to create the programs that generate high value forms of advocacy, deploy them at every customer touchpoint, integrate with key enterprise systems, and measure the results. Advocacy is too important to be left to chance or attempted with ad hoc disconnected projects. An effective Advocacy strategy requires the visibility and control that only Amplifinity’s Enterprise Advocate Management Platform can provide.