About Us

Monthly news archive

" In all my years, I have never found anything that makes customer acquisition as cost efficient and effective and I would enthusiastically recommend [Amplifinity] to any company looking to grow their business and drive more revenue. "

-- John Glennon, Sandler Sales Training

News & Press

Amplifinity Hires 4 New Developers

October 25, 2012

Amplifinity, leading social marketing software company, today announces that they have added four new developers to their team: Duane Houck, John Chapman, Jennifer German and Joe Belanger. Amplifinity will be hiring for additional positions in the coming months, as a result of a growing client and partner portfolio, as well as new social program offerings.

Amplifinity and WOMMA Host Webinar

October 1, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, announces today that they will be offering a webinar, sponsored by the Word of Mouth Marketing Association (WOMMA), to be held October 10^th at 11am EST.

The title of the webinar is, “B2Bs in a Social World: Why Brand Advocacy Works,” and Founder and CEO of Amplifinity, Richard Beedon, will be the speaker. There are limited free spots available for attendance by signing up at www.WOMMA.com/webinars.

Amplifinity Partners with Brierley as Part of Amplifinity's Growing Partnership Program

August 2, 2012

Amplifinity, creator of AMP, the Advocate Management Platform, today announces that they have added Brierley+Partners^TMto their growing list of partners. Brierley+Partners^TMhas created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. Amplifinity identifies, grows, and nurtures a company’s brand advocates through customer, employee and partner channels.

Amplifinity Hires Matt Chittle, VP of Strategy and Client Success

April 29, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, announces today, the hiring of Matt Chittle, Amplifinity’s new VP of Strategy and Client Success. Matt brings 17 years of experience delivering software and technology-driven strategies for companies like American Express, JPMorgan Chase, TransUnion, Johnsons and Johnson, Pfizer and Boeing.

Matt has held management positions for venture-backed software companies and previously held the position of strategy consultant with Accenture and Diamond Technology Partners (now PricewaterhouseCoopers).

Amplifinity Publishes Article in PROMO

April 19, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, was featured today in the leading marketing publication PROMO, which speaks to agencies and top brands about implementing unique promotions—from finding new ideas, to figuring out which agencies & other service providers can implement those ideas, to identifying the right tools and metrics to analyze the results.

Amplifinity, sponsored by WOMMA, holds 'Wine Wednesday' in Detroit

March 19, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, and sponsored by the Word of Mouth Marketing Association (WOMMA), will be holding “Wine Wednesday” at the Detroit Athletic Club this Wednesday, February 29, from 4-6pm. Founder of Amplifinity, Richard Beedon, and TEAM Enterprise President, Sean O’Toole, will speak at 5pm on the topic of maximizing brand advocacy for companies.

“This event is a wonderful chance for all marketing professionals to gather and learn how brand advocacy and word of mouth can maximize their marketing efforts,” Beedon said.

Amplifinity Closes Series A Round of Funding

March 19, 2012

Ann Arbor, MI. Amplifinity, formerly known as uRefer, and a leader in Word of Mouth and Brand Advocacy marketing, has closed a $2.5MM Series A financing round led by Early Stage Partners. Amplifinity will use the proceeds to accelerate its growth, further enhance its technology, and grow its client base.

Amplifinity Announces Hiring of Chief Financial Officer

February 19, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, announces today the hiring of Eric Jacobson, Amplifinity’s Chief Financial Officer.

Eric has served as the chief financial executive of several venture-backed startups including Translume, Janeeva, Discera and Picometrix. Before becoming an entrepreneur, Eric worked at the corporate headquarters of Comcast in Philadelphia where he managed finance and accounting for the company’s high speed internet business in its early stages.

Amplifinity Publishes article in MarketingProfs

January 19, 2012

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, was featured today in the leading marketing blog/publication, Marketing Profs. The MarketingProfsToday newsletter delivers a daily dose of useful and actionable marketing advice in the form of how-to articles, research, videos and slide shows, expert commentary, and highlights of forum discussions and posts. MarketingProfs Today draws from a pool of hundreds of in-the-trenches marketers whose advice and perspectives guide other marketers’ decisions and vision.

Seven Ways to get Your Brand Advocates Working for You

September 19, 2011

Amplifinity, a leader in Word of Mouth and Brand Advocacy marketing, shares 7 ways to get your brand advocates working for you:

1.) If you have a customer testimonials page, which Amplifinity can create for you, your company can point links to wherever the negative comment resides, thereby inviting your loyal advocates and influencers to post rebuttals.